OLR01-B-01 Recognizes several media types and communication technologies in the digital landscape.
OLR01-B-02 Makes an analysis to define a problem or question of the client.
OLR01-B-03 Uses brainstorm techniques, association techniques which lead to a concept for a creative solution.
OLR02-B-01 Masters the methods to define target groups and can estimate the relevance in relation to the project for each target group.
OLR02-B-03 Works in a well-organized way and guarantees a clear structure in the analysis.
OLR02-B-04 Uses relevant, reliable and topical sources within a field-specific context.
OLR05-B-02 Is open to cultural and social diversity within modern society.
OLR06-B-01 Presents choices made to professionals.
OLR06-B-02 Knows the definitions and characteristics of impactful storytelling and how this can strengthen a project.
OLR06-B-03 Knows the methods to spread and share stories.
OLR07-B-02 Is open to technical innovations and trends in the sector.
OLR07-B-03 Enumerates good information sources from the international sector.
OLR10-B-01 Understands that feedback is essential to come to new insights at the design of a creative multimedia solution.
OLR10-B-02 Improves his/her design on the basis of the feedback.

Intro (UX) Research

Target Audience definition & Personas

Problem solving

Creative Brainstorming

Basic Content Definition

Competitor analysis & Digital Trends

De Unique user value in a concept

MVP