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UX Research 416925/1456/2122/1/17
Study guide

UX Research 4

16925/1456/2122/1/17
Academic year 2021-22
Is found in:
  • Bachelor of digital design & development, programme stage 4
This is a single course unit.
Study load: 4 credits
Total study time: 100,00 hours
Re-sit exam: is possible.
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Eeckhout Griet
Teaching staff are not (all) known yet.
Language course: No
Languages: English

Prerequisites

having passed, or having a deliberated mark for UX Research 1 AND to be taken together with UX Research 3.

Goals

OLR01-G-02 Shows an orientation within a creative concept towards distinctive and surprising combinations of digital media forms and communication technologies.
OLR02-G-01 Converts an assignment statement of a multimedia application into a planning with several phases.
OLR02-G-02 Examines the issue via 'design through research' and applies 'design thinking' throughout the entire project.
OLR02-X-02 In an iterative process, tests the design choices made against the conclusions from the analysis.
OLR02-X-04 Involves the target group on several moments throughout the development of a project.
OLR05-G-02 Always looks at an issue from several points of view and puts himself/herself automatically in the position of the stakeholders.
OLR05-G-04 Has a wide, social knowledge and insights, is interested in several domains outside his/her personal professional field.
OLR05-X-02 Makes substantial interdisciplinary connections for complex issues and searches for solutions outside his/her own sector.
OLR06-B-02 Knows the definitions and characteristics of impactful storytelling and how this can strengthen a project.
OLR06-G-01 Presents choices made to professional and to laymen.
OLR06-G-02 Tells a concept in the form of a story.
OLR06-G-05 Can build up a story that joins the target group around a product, a brand, a service or an organization.
OLR07-G-01 Independently searches for new impulses and possibilities to learn more and to improve his/her work.
OLR08-G-01 Reports the positioning and implications of his/her own developed, field-specific multimedia and communication technology within the wide social context.
OLR08-G-02 During the development of a concept, thinks of the social, cultural and/or economic added value for the target group.
OLR10-B-02 Improves his/her design on the basis of the feedback.
OLR10-G-04 Continuously critically assesses the design made.

Content

Double Diamond/Design thinking
Design principles
Diverging/converging
User scripts
Storyboards
Prototype
Product/User testing

Study materials

PresentationMandatory
Mandatory
  • Publisher: Figma
Adobe Creative CloudMandatory
  • Author: Adobe
  • Publisher: Adobe
  • Edition: Recentste versie

Learning outcomes

PBADEVINE01: Uses several methods to analyse a briefing and to come to a digital interactive concept.
CodeDescription
PBADEVINE01Uses several methods to analyse a briefing and to come to a digital interactive concept.
PBADEVINE02: Applies an appropriate work or research methodology in the different phases of a project to evolve from a creative concept to an operational final result.
CodeDescription
PBADEVINE02Applies an appropriate work or research methodology in the different phases of a project to evolve from a creative concept to an operational final result.
PBADEVINE05: Starts with the development of a digital interactive project with an inquiring and empathic attitude, reckoning with both the uniqueness and the stakeholders.
CodeDescription
PBADEVINE05Starts with the development of a digital interactive project with an inquiring and empathic attitude, reckoning with both the uniqueness and the stakeholders.
PBADEVINE06: Is communicative and socially skilled to communicate in every phase of a project with specialists and/or laymen within a(n) (inter)national company-specific framework.
CodeDescription
PBADEVINE06Is communicative and socially skilled to communicate in every phase of a project with specialists and/or laymen within a(n) (inter)national company-specific framework.
PBADEVINE07: Critically follows and assesses domain-specific international trends and evolutions and integrates these in a personal, professional development plan.
CodeDescription
PBADEVINE07Critically follows and assesses domain-specific international trends and evolutions and integrates these in a personal, professional development plan.
PBADEVINE08: Is aware of the international digital, creative industry and the cultural and societal impact of digital interaction on this industry.
CodeDescription
PBADEVINE08Is aware of the international digital, creative industry and the cultural and societal impact of digital interaction on this industry.
PBADEVINE10: Has a critical and investigative attitude with regard to his own creations.
CodeDescription
PBADEVINE10Has a critical and investigative attitude with regard to his own creations.

Activities

  • Lecture
  • Independent work
  • Cooperative learning format
  • Project
  • Practice session

Evaluation

Evaluation(s) for first exam chance
MomentForm%Remark
exam period 2 (outside exam schedule)assignment: specific method or combination of methods60,00
Evaluation(s) for re-sit exam
MomentForm%Remark
exam period 3 (august/september) (regular exam schedule)assignment: specific method or combination of methods60,00
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
exam period 2 (outside exam schedule)assignment: specific method or combination of methods40,00