Hogeschool West-Vlaanderen
Howest Kortrijk
Sint Martens Latemlaan 1B
Tel: 056 24 12 11
Kortrijk@howest.be - Website: www.howest.be
UX Research 116922/1456/2122/1/12
Study guide

UX Research 1

16922/1456/2122/1/12
Academic year 2021-22
Is found in:
  • Bachelor of digital design & development, programme stage 1
This is a single course unit.
Study load: 3 credits
Total study time: 75,00 hours
Re-sit exam: is possible.
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Diependael Kimberly
Other teaching staff: Bosschaert Cami
Teaching staff are not (all) known yet.
Language course: No
Languages: English

Prerequisites

There are no prerequisites for this course.

Goals

OLR01-B-01 Recognizes several media types and communication technologies in the digital landscape.
OLR01-B-02 Makes an analysis to define a problem or question of the client.
OLR01-B-03 Uses brainstorm techniques, association techniques which lead to a concept for a creative solution.
OLR02-B-01 Masters the methods to define target groups and can estimate the relevance in relation to the project for each target group.
OLR02-B-03 Works in a well-organized way and guarantees a clear structure in the analysis.
OLR02-B-04 Uses relevant, reliable and topical sources within a field-specific context.
OLR05-B-02 Is open to cultural and social diversity within modern society.
OLR06-B-01 Presents choices made to professionals.
OLR06-B-02 Knows the definitions and characteristics of impactful storytelling and how this can strengthen a project.
OLR06-B-03 Knows the methods to spread and share stories.
OLR07-B-02 Is open to technical innovations and trends in the sector.
OLR07-B-03 Enumerates good information sources from the international sector.
OLR10-B-01 Understands that feedback is essential to come to new insights at the design of a creative multimedia solution.
OLR10-B-02 Improves his/her design on the basis of the feedback.

Content

Intro (UX) Research

Target Audience definition & Personas

Problemsolving

Creative Brainstorming

Basic Content Definition

Competitor analysis & Digital Trends

De Unique user value in een concept

MVP

Study materials

Mandatory
  • Publisher: Figma
Adobe Creative CloudMandatory
  • Author: Adobe
  • Publisher: Adobe
  • Edition: Recentste versie

Learning outcomes

PBADEVINE01: Uses several methods to analyse a briefing and to come to a digital interactive concept.
CodeDescription
PBADEVINE01Uses several methods to analyse a briefing and to come to a digital interactive concept.
PBADEVINE02: Applies an appropriate work or research methodology in the different phases of a project to evolve from a creative concept to an operational final result.
CodeDescription
PBADEVINE02Applies an appropriate work or research methodology in the different phases of a project to evolve from a creative concept to an operational final result.
PBADEVINE05: Starts with the development of a digital interactive project with an inquiring and empathic attitude, reckoning with both the uniqueness and the stakeholders.
CodeDescription
PBADEVINE05Starts with the development of a digital interactive project with an inquiring and empathic attitude, reckoning with both the uniqueness and the stakeholders.
PBADEVINE06: Is communicative and socially skilled to communicate in every phase of a project with specialists and/or laymen within a(n) (inter)national company-specific framework.
CodeDescription
PBADEVINE06Is communicative and socially skilled to communicate in every phase of a project with specialists and/or laymen within a(n) (inter)national company-specific framework.
PBADEVINE07: Critically follows and assesses domain-specific international trends and evolutions and integrates these in a personal, professional development plan.
CodeDescription
PBADEVINE07Critically follows and assesses domain-specific international trends and evolutions and integrates these in a personal, professional development plan.
PBADEVINE10: Has a critical and investigative attitude with regard to his own creations.
CodeDescription
PBADEVINE10Has a critical and investigative attitude with regard to his own creations.

Activities

  • Lecture
  • Practice session
  • Independent work
  • Cooperative learning format
  • Project

Evaluation

Evaluation(s) for first exam chance
MomentForm%Remark
exam period 1 (1st sem) (regular exam schedule)assignment: specific method or combination of methods80,00
exam period 2 (2nd sem) (regular exam schedule)exam: written20,00
Evaluation(s) for re-sit exam
MomentForm%Remark
exam period 3 (august/september) (regular exam schedule)assignment: specific method or combination of methods80,00
exam period 3 (august/september) (regular exam schedule)exam: written20,00